Transform how the world sees you. Elevate your presence, amplify your influence

Your appearance tells your story — let’s make sure it says what you want. As a Certified Image Consultant based in the Netherlands, I help professionals refine their personal brand, colour, and style so they can look confident, credible, and authentic every day. Together, we’ll align your image with your goals — so you can rise, shine, and be recognized for who you are and the impact you create.

Welkom bij LU Image Consulting – professioneel imago & kleuradvies voor vrouwen in leiderschap.

Explore How We Can Work Together​

From one-on-one consultations to tailored group experiences, discover the path that helps you align your image with your goals. Whether you’re elevating your professional image, redefining your personal style, or inspiring your team — every experience is crafted to reflect who you are and where you’re heading.

Van individuele consultaties tot op maat gemaakte groepservaringen: ontdek de aanpak die uw uitstraling afstemt op uw doelen. Of u nu uw professionele imago wilt versterken, uw persoonlijke stijl wilt herdefiniëren, of uw team wilt inspireren — elke ervaring is ontworpen om te weerspiegelen wie u bent en waar u naartoe gaat.

Personal Services

Colour • Style • Wardrobe • Makeup

Personal Colour Analysis utrecht amsterdam Rotterdam

Discover what enhances your natural presence through tailored one-on-one sessions.

Professional Packages

Signature Personal Branding Programs

Image Consultant in the Netherlands, Shopping Experience

Develop a cohesive image and personal brand that communicates leadership and credibility.

Corporate & Groups

Image & Impact for teams and organisations

Image & Impact workshop

Interactive workshops that strengthen collective presence, confidence, and communication.

Creative Collaborations

Events • Collaborations • Bespoke sessions

Bespoke collaborations and creative activations that bring image, artistry, and brand storytelling together.

Client Stories & Praise

Real transformations. Real confidence.

From professionals redefining their leadership image to individuals rediscovering confidence, here are a few of the journeys I’ve had the privilege to guide.

Hi, I’m Lu Cai — a Certified Image Consultant (AICI CIC) based in the Netherlands. I help professional women and leaders align their image with their goals — so they look, feel, and perform at their best. My work combines colour analysis, style strategy, and personal branding to help you express who you are with clarity and confidence.

Over the past years, I’ve guided 200+ women from over 40 countries to strengthen their presence, build credibility, and elevate visibility. Whether you’re stepping into a new leadership role or simply ready to feel more like yourself — I’ll help you show up with confidence that speaks before you do.

Uw uitstraling vertelt een verhaal — laten we ervoor zorgen dat het zegt wat u wilt. Ik help professionals hun persoonlijke stijl, kleur en uitstraling af te stemmen op hun doelen, zodat ze met vertrouwen en geloofwaardigheid voor de dag komen. 

Recent Talks & Events Sharing image strategy, presence, and confidence in action.