Your image speaks before you do. Make sure it supports the impact you intend.
I help professionals and leaders align their image with who they are, how they lead, and where they’re going — so their presence feels credible, coherent, and authentic.
As a Certified Image Consultant based in the Netherlands, I work with individuals and organisations to translate values, strengths, and ambition into visual clarity.
This is not about fashion or trends. It’s about recognition — refining what’s already there, so you can be seen and trusted for the impact you create.
Je uitstraling is communicative. Zorg dat die klopt met wie je bent en waar je naartoe gaat.
From one-on-one consultations to tailored group experiences, discover the path that helps you and your organisation or team align image with intention. Whether you’re refining your personal presence, strengthening a leadership team, or shaping a shared visual language — each experience is thoughtfully designed to reflect who you are and where you’re heading.
Van individuele consultaties tot op maat gemaakte groepservaringen: ontdek de aanpak die uw uitstraling afstemt op uw doelen. Of u nu uw professionele imago wilt versterken, uw persoonlijke stijl wilt herdefiniëren, of uw team wilt inspireren — elke ervaring is ontworpen om te weerspiegelen wie u bent en waar u naartoe gaat.
Colour • Style • Wardrobe • Makeup
Discover what enhances your natural presence through tailored one-on-one sessions.
Signature Personal Branding Programs
Develop a cohesive image and personal brand that communicates leadership and credibility.
Image & Impact for teams and organisations
Interactive workshops & keynotes for teams and organisations, focused on presence, communication, and leadership impact.
Events • Collaborations • Bespoke sessions
Bespoke sessions and collaborations designed as meaningful experiences — blending image, creativity, and storytelling.
Real transformations. Real confidence.
From professionals redefining their leadership image to individuals rediscovering confidence, here are a few of the journeys I’ve had the privilege to guide.
Hi, I’m Lu Cai — a Certified Image Consultant (AICI CIC) based in the Netherlands. I work with professional women, leaders, and organisations to align image with intention — so presence feels credible, coherent, and authentic.
My work translates values, strengths, and ambition into visual clarity. Using colour strategy, style direction, and image positioning as tools, I help clients express who they are — and how they lead — with confidence that speaks before they do.
Over the past years, I’ve guided 200+ women from nearly 50 countries to strengthen their presence, build trust, and elevate visbility — whether stepping into leadership, navigating change, or seeking greater alignment between inner identity and outward expression.
Uw uitstraling is communicatie.
Ik help professionals en leiders hun uitstraling af te stemmen op wie zij zijn, hoe zij leiden en waar zij naartoe gaan — zodat wat zichtbaar is, klopt met wat zij willen overbrengen.
